Case Study — Pilates Nosara
65% More Organic Clicks in Six Months
Over six months, organic clicks grew from 7.39K to 12.2K, while organic impressions increased from 512K to 1.12M.
Pilates Nosara was getting website traffic, but it didn’t align with the services that mattered most to the business. The higher-value teacher training offer needed more visibility, while local searches drew more attention to lower-value services.
The Results
The growth gave Pilates Nosara a much larger organic search presence and more opportunities to bring relevant users onto the site.
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+65% organic clicks
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+119% organic impressions
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6 months of focused SEO work
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Organic Clicks +65%
12.2K
from 7.39K
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Organic Impressions +119%
1.12M
from 512K
Overview & Situation
Overview & Situation
Pilates Nosara provides Pilates training in Nosara, including teacher training programs.
The challenge was not simply getting more people to the website. The site was already attracting search traffic, but much of that visibility came from local searches tied to lower-value services. The teacher training offer needed a stronger share of the site’s organic visibility.
The teacher training offer needed a stronger share of the site’s organic visibility.
What We Did
Part That Actually Changed Things.
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Target Right Search Intent
We looked at what people searching for Pilates training actually wanted, then mapped those needs against the services Pilates Nosara wanted to promote.
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Content Around Opportunities
Instead of publishing blogs simply to increase traffic, we used focused topics to build relevance around the searches that mattered.
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Changed Authority Flowed
We reviewed anchor targeting and the pages receiving authority from supporting content and placements.
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Fixed the Path
We reviewed the key pages through the lens of audience intent and conversion psychology, then improved the page messaging, structure, and CTA placement so visitors had a clearer path after arriving.
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