Case Study — Roovio
From Zero to 100+ Downloads in Three Months
Starting from 0, the strategy generated 500+ clicks, 100+ downloads, and 100+ signups in three months.
Roovio was a new travel platform competing against much larger players, with no existing audience or traffic to build from. The challenge was getting travelers to notice the platform, start creating itineraries, and turn that attention into downloads and signups.
The Numbers
The strategy focused on creating attention through social media, capturing travel-related search demand through the website, showing the product through itineraries, and expanding awareness through influencers.
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500+ Clicks
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100+ Downloads
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100+ Signups
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3 months Campaign period
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Clicks 500+
500+
from 0
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Downloads 100+
100+
from 0
The Overview
The Overview
Roovio gives travelers a place to create itineraries, share reviews, and exchange travel ideas. But having a useful platform was only the starting point.
The bigger challenge was creating enough awareness to compete in a market where travelers already had familiar platforms to use.
What We Did
Roovio Needed Attention Before It Needed Downloads
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Attention Came Before Downloads
We started with informative and fact-based travel content to attract relevant audiences and increase page reach. Once the content created attention, paid promotion helped put it in front of more people. Commercial content then gave interested users a clearer reason to engage with Roovio and its app.
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Travel Searches Became Another Entry Point
We started creating onsite blogs around travel-related questions and information people were looking for. The content gave travelers useful answers while creating opportunities for Roovio to appear around relevant searches. Different CTAs then gave readers a path toward the app based on their interest.
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The Product Became Part of the Content
Roovio’s itineraries became part of the marketing. We featured itineraries across the website and social media to show travelers what they could create through the platform. This gave potential users a practical view of Roovio, rather than simply telling them about its features.
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The Conversation Moved Beyond Roovio's Own Channels
We also worked to get influencers talking about the app. This helped take Roovio beyond its own channels and introduce the platform to audiences already interested in travel.
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