Step 01
Find What Your Customers Search
Start with the searches your users make, mapping the terms, categories, features, and competitors behind them.
App Store Optimization Services
People want what your app does. They just can't find it.
The App Store puts relevant apps in front of relevant searches. If your keywords are weak, positioning is unclear, or your listing misses the search intent, your app can end up below the top 10, competing for attention few users ever give.
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62%
increase in organic installs
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140+
keyword positions improved
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3 months
to measurable movement
The Reality
Your app does not need more keywords.
It needs the right ones.
Your metadata needs to connect with the queries your app is built to serve. App Store and Google Play rankings respond to different signals, including relevance, competition, user behavior, ratings, and reviews.
Adding more keywords will not move you.
Two Stores, Two Systems
Apple ranks on one set of signals. Google Play ranks on another.
How It Works
Seven Moves From Invisible to Findable
Good ASO starts long before you add a keyword to a listing. It starts with search behavior, competition, relevance, conversion, and what happens after the change.
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Step 02
Prioritize What Is Worth Chasing
Search volume alone is not enough. Demand, difficulty, competition, rankings, and business value determine the right targets.
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Step 03
Check Where You Stand
Before making changes, establish the baseline across rankings, indexation, category position, and competitor coverage.
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Step 04
Make Your Metadata Work
App name, subtitle, keyword field, title, short description, and long description should work together around the searches that matter.
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Step 05
Make the Listing Earn the Install
Ranking brings the visit. Screenshots, previews, icons, ratings, and messaging determine what happens next.
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Step 06
Localize Where the Opportunity Is
Search demand and competition reveal which markets and languages are worth localizing.
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Step 07
Track, Test, Repeat
Track rankings, conversion, and organic installs, then test changes through Product Page Optimization on Apple and Store Listing Experiments on Google Play.
In their words
Founders who got their users without quitting their day job.
I really enjoyed working with team Invictus Studio. They have a very willing spirit to complete tasks with a high quality of workmanship. Their team is the best when it comes to communicating and bringing solutions to any challenge.
It was a delight working with the team at Invictus Studio. I value their creative input and professional behavior throughout the journey. I intend on hiring them over and over again
Invictus Studio has an extremely professional team that worked closely with me at every step of the way. They successfully built our business website from scratch in a short amount of time. They undoubtedly exceeded my expectations.
I had no time to run marketing on top of my job. They picked one channel, ran it, and the installs finally started coming.
I worked with Invictus Studio for my ecommerce site. While this project was pretty small, I am completely convinced that they have the potential to carry out the most challenging development projects
I wanted to design a unique website that perfectly illustrates my creative business. Invictus Studio did a great job and brought my random thoughts to life
Very professional team with quick solutions to all design and development challenges!
How Long Does ASO Take?
Three months to real movement.
ASO does not have a fixed “30-day result” because rankings depend on the market, competition, search demand, and the strength of the app.
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Month 01
Research, baseline rankings, competitors, search opportunities, and initial optimization.
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Month 02
Measure early movement, identify what is gaining traction, and refine the strategy.
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Month 03
Report movement against organic installs and conversions, then ship the second metadata iteration.
Some changes can show movement earlier. Others need more time and testing. What should not happen is six months of waiting without knowing whether anything is working.
What You Get
You should know what your ASO investment is changing.
You should know what you are paying to change, what should move, and what happens when it doesn’t.
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Keyword Research
A prioritized keyword set based on relevance, demand, competition, ranking opportunity, and business value.
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Creative Recommendations
Guidance for screenshots, app previews, icons, and listing elements that affect conversion.
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Competitor Analysis
A clear view of where competing apps rank, what they target, and where meaningful gaps exist.
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Localization
Market and language recommendations based on actual search opportunity.
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ASO Strategy
A practical roadmap showing what to target, what to change, and why.
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Performance Reporting
A clear view of ranking movement, visibility, conversion, and organic acquisition.
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Metadata Recommendations
Specific recommendations for titles, subtitles, keyword fields, descriptions, and relevant store elements.
See it work
Real apps.
Real growth.
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Read the Pilates Nosara storyPilates Nosara
Over six months, organic clicks grew from 7.39K to 12.2K, while organic impressions increased from 512K to 1.12M.
+65% organic clicks+119% organic impressions6 months of focused SEO work -
Read the Roof360 storyRoof360
Three months later, Roof360 had 250+ listings and 1,000+ app downloads, starting from zero traffic.
250+ Listings1,000+ App downloads3 months From zero traffic -
Read the Airway Connect storyAirway Connect
Over three months, that work generated 262 clicks and 50+ signups, giving the campaign a click-to-signup conversion rate of roughly 19%.
50+ Signups19% Click-to-signup conversion262 Clicks -
Read the Roovio storyRoovio
Starting from 0, the strategy generated 500+ clicks, 100+ downloads, and 100+ signups in three months.
500+ Clicks100+ Downloads100+ Signups -
Read the Storytree storyStorytree
It was figuring out who to reach, where to reach them, and what would make them try the app.
50+ Installs2 months Campaign period
FAQs
Questions we get asked most.
App Store Optimization improves how easily the right people find your app in App Store and Google Play search, and how often they install it once they see the listing. It covers keyword research, metadata, creative assets, ratings and reviews, and localization.
It depends on the number of apps, stores, and markets involved, and on how much creative and localization work is needed. We scope the work after an initial keyword audit, so you know what you are paying for and what it is expected to change.
We research what your audience searches for, prioritize keywords by relevance, demand, and competition, set a ranking baseline, then optimize the metadata and listing assets. Changes are tracked against rankings, conversion, and organic installs, and refined in cycles.
Yes. Apple indexes the app name, subtitle, and a hidden keyword field, while Google Play reads the title, short description, and full description. Their ranking signals and testing tools differ too, so each store needs its own approach.
No. Rankings depend on competition, search demand, store algorithms, and how users respond to your listing, none of which any agency controls. We commit to clear priorities, transparent reporting, and showing what is moving and what is not.
Yes. A stronger listing converts more of the people your ads send to the store, which can lower the cost of each install, and organic visibility adds installs you do not pay for separately.
Look for a team that starts with research rather than a fixed package, explains how it measures progress, works across both stores, and is honest about what ASO can and cannot guarantee.