When retention drops, the first fix is often more push notifications. They can bring people back once, but they rarely fix why people left.
Find the moment of value
Look at what retained users did in their first session that churned users did not. That action is the moment to design onboarding around.
Make the next step obvious
People return to apps that leave them with something to come back for: a plan, a streak, an unfinished task. Messages work best when they point at that.
