Paywall tests get most of the attention, but the biggest losses usually happen earlier: in onboarding steps that ask too much before showing any value.
Find the step people stop at
Map the funnel from install to paywall view and look for the single step with the steepest drop. That step is usually worth more than any pricing change.
Show value before the price
Users who have done the core action once convert at a much higher rate. Get them there first, then ask.
